The new Volkswagen Amarok 2024 is a restyling of the current generation of the pick-up, which has been produced in Argentina since 2010. The redesign focuses on the exterior and interior, with aesthetic changes and improvements in equipment.
On the outside, the new Amarok features a new front grille with a more robust design, new LED headlights with IQ.Light technology, new front and rear bumpers, and new alloy wheels.
Inside, the new Amarok features a new 12-inch digital dashboard, a new multimedia system with a 10-inch touch screen, and new materials and finishes.
In terms of safety, the new Amarok adds more airbags, including side and curtain airbags, and new driving aids (ADAS), such as autonomous emergency braking, adaptive cruise control, and lane keep assist.
As for the mechanics, the new Amarok maintains the 2.0 and V6 3.0 turbodiesel engines, with the option of 4x2 or 4Motion traction. The six-speed manual gearbox will remain reserved only for the entry-level 2.0 versions, all others will continue with the eight-speed ZF automatic.
The target market of the new Volkswagen Amarok 2024 in Argentina will be the same as that of the current generation: people between 30 and 50 years old, with a medium-high socioeconomic level, who are looking for a medium-sized pick-up with load capacity, versatility and comfort.
These customers are looking for a pick-up that can be used for both work and leisure, and that offers a good combination of power, performance and consumption. They are also demanding in terms of security and technological equipment.
The new Amarok 2024 is well positioned to meet the needs of this target market. With its new design, improved equipment and robust mechanics, the Amarok continues to be one of the most attractive medium-sized pick-ups on the Argentine market.
Below are some of the factors that make the new Amarok 2024 an attractive product for this target market:
Load capacity: The Amarok has a payload capacity of up to 1,160 kg, making it ideal for transporting heavy cargo.
Versatility: The Amarok offers a wide range of body options, including single cab, double cab and double cab with extended bed. This allows you to adapt to the needs of different clients.
Comfort: The Amarok offers a spacious and comfortable interior, with high quality materials and complete equipment.
Power and performance: The Amarok is available with two turbodiesel engines, a 2.0 with 163 HP and a 3.0-liter V6 with 224 HP. Both engines offer good performance and efficient fuel consumption.
Safety: The Amarok comes equipped as standard with six airbags, stability and traction control, and emergency braking assist. It is also available with a wide range of driving aids (ADAS).
Overall, the new 2024 Volkswagen Amarok is a complete and well-equipped pick-up that offers good value for money. It is well positioned to continue being one of the best-selling midsize pickups in Argentina.
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